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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(1-25 of 39)Companies can't remove reviews or game the system. Here's why
October 12, 2022
Hotjar Review
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
- There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
- It is an easy product to be able to use in terms of navigation/UI.
- The support team always seems to be on hand to provide any assistance and support.
- There should be capabilities to do numerous session recordings on different areas of the site at once.
- Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.
- Remove assumptions by providing in the moment, contextual insights.
- Tracks user sentiment over time.
- Ability to quickly and easily launch an intercept survey.
- Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.
- Difficult to troubleshoot Hotjar issues since there is no line to call.
- Limited plan tiers restrict the number of recordings available.
- Multiple workspaces can be created for one website which can be redundant.
July 14, 2022
Hotjar, the best tool for heatmaps
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
- Provide heatmaps
- Provide recordings of the sessions
- Provide feedback from users
- More user friendly heatmaps
- Longer lasting heatmaps
- Incomplete tracking
July 08, 2022
Very easy to use and paid for itself in a few weeks
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
- Navigation and UI easy to use
- Realtime feedback
- Recorded sessions
- The heatmap accuracy
July 08, 2022
A great tool that needs minor improvements
I use Hotjar as it gives us a lot of insights about user behavior on specific pages of our website via its awesome heatmaps. It's a super handy tool for optimizing your content page and landing pages. I always use it along with other a/b testing tools for CRO tasks.
- Generating heatmaps to track users' behavior on your online platform.
- The ability to share screen recordings.
- Improve the UI and UX of our platform.
- Glitchy screenshots that occurs frequently.
- The inability to view the user's screen recording instantly. You need to wait for a 30-day window.
July 08, 2022
Relatively simple and well priced tooling to support user research and overall website analysis
We (the product design team) use Hotjar to collect a mixture of qual and quant data quickly through our site. Hotjar has a wide range of tools within its suite that we make use of on a daily basis. Hotjar allows us to collect data incredibly quickly without needing to recruit users and design a lengthy research plan.
- User recordings
- Surveys
- Heatmaps
- Incoming feedback
- Billing
- Incoming feature
- Survey question types
July 07, 2022
Customer Product Insights at its best
Hotjar is used as a product experience insights platform in Small Market business market.It enables to deliver outstanding digital experience for its custoers. After its acquisition by ContentSquare, they have enabled newer features which make it even more pleasurable to use like understanding people's behavior online, interaction with the product, and obstances which they are dealing with.
- provide product insights
- showcase people behavior online
- help identify customer obstacels
- better user experience
- provide public API for people to make it easier to integrate
July 07, 2022
Hotjar - everything a SMB could want from a CRO SaaS
We use Hotjar for analyzing both landing pages we need to test for different campaigns, and also for the rest of the website for ongoing measurements. Also, we use the recordings tool to analyze individual behaviors to see if there are any particular roadblocks. And when we need to conduct a quantitative survey we also use the survey tool.
- Very easy heat maps setup
- Great for running quantitative surveys
- Combined with individual recording of website visits
- Pricing model is a bit of a hassle
- Would like to see more integrations to have a really complex look at the data
- There used to be more free features as for some small projects you did not need the paid plan in the past...
July 06, 2022
Hotjar review
We use Hotjar for heat-mapping new landing pages and observing current pages to identify opportunities for improvement on our webpages and campaign landing pages. We also use the feedback tool from time to time to gauge usability of our client portals and landing pages with lead forms.
- Heat mapping
- Page behavioural recordings
- Feedback widgets
- Larger amount of recordings
- Display user recordings in simulated viewports i.e. iPad, Galaxy, iPhone, etc.
- Different heatmap views
January 26, 2022
Hotjar - Best Friend of Any UX Pro
Score 10 out of 10
Vetted Review
Verified User
User Testing Heatmaps User recordings to test new designs Finding issues with website Optimization
- User recordings
- Heatmaps
- Segments for recordings
- User experience
- User interface
- More capabilities
- Integration with Google Analytics
- Better heatmap accuracy
October 07, 2021
A must-have for optimized user experience
The digital marketing team uses HotJar to conduct website testing. We test user behavior on different pages of our site by looking at heatmaps and watching users' sessions. The heatmaps show us where users are clicking most and how far down the page they are actually scrolling. This gives us a good idea as to what content to put above the fold.
- Heatmaps.
- Continuously collecting data.
- Watching users' sessions.
- Ability to work with iframes.
October 06, 2021
Hotjar is Great for Most SMB Applications
We use Hotjar to improve the user experience on our website. We primarily use the confetti mapping tool, but the user action recordings and heat mapping are also useful. We have used Hotjar for over two years and it continues to deliver actionable insights on scroll rates, click-through rates, engagement rates, etc. The ability to watch user interactions and have the clicks highlighted is also tremendously insightful.
- Map how website users interact with various pages on our site
- Arrange navigation to be as intuitive as possible
- See recordings of real users on our website
- Gauge what content is meaningful and what is wasted
- More robust A/B testing features would be nice
- Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
September 28, 2021
Hotjar to understand your user behavior!
Hotjar is a powerful tool. You can see how the users are responding to your webpage. The heat map is a great feature to see how the users navigate, where they click, scroll and drop off. This data is used for further testing and optimizing.
- Heat Map
- Recordings
- Instant feedback
- Test many pages once
- Save the recordings on the tool until you delete
September 27, 2021
Good tool to measure user experience
Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.
It is currently being used almost exclusively by the CRO department.
Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.
- Generation of scroll heatmaps
- Recordings of user interactions
- Generation of clicks heatmaps
- Good image quality of downloads
- AMP sites/pages
- Interface of incoming feedback
- React sites
July 26, 2021
Hotjar rocks for improving your website
We use it for heat map tracking for both clicks and scrolling. This information is used in identifying user experience problems and improvements. We also use the recorded sessions to track and identify usability issues with the site and how to improve the website. We then feed all this information into design iterations.
- Heat map tracking for website clicks.
- Heat map tracking for scrolling.
- Recorded life user sessions for UX improvements.
- Visitor analytics and tracking segmentation.
- Easier filtering on recorded sessions.
- Reporting interface with custom reports.
We have been using Hotjar for various pages where we see issues with the conversion. It is mainly used by the marketing and UX/tech team. Sometimes the designers also look at it to understand which images do the users find more attractive. It is an excellent tool to gather learnings where Google Analytics fails to give you results.
- Heatmaps are great to understand which areas of the page are relevant for the user
- Heatmaps also reveal how far the users scroll
- Video recordings of user sessions can help in understanding the user thinking & issues they run into
- Summary for video recordings are required. Too many videos to screen through
- Come up with a solution for the app tracking
Hotjar is the all-in-one tool that we have connected to our website to acquire customer feedback and analyze their behavior through surveys, heatmaps and session recordings. A/B testing has been very helpful in identifying pages that are underperforming, identifying key user segments to develop optimized marketing strategies. We get to see what visitors are doing instead of guessing.
- Recording visitor sessions and seeing where they are clicking
- Identifying areas/steps where customers are dropping off
- Collection of feedback from specific site visitors to hear out their thoughts
- If there is a way we can download session recordings, that can be really helpful
May 07, 2021
Use Hotjar if you want to understand your users!
Hotjar is being used by Marketing, Clients Operations and Product Departments. We use practically all the functions of it: website analytics, collecting feedbacks and conducting polls. We uncover user insights, track customer satisfaction, ask the questions to understand deep customers' pains and gains. It is also used to understand whether a certain initiative worked or not.
- Heatmaps
- Division into mobile, desktop and tablet versions
- Click, move and scroll maps
- Screen recordings
- There is a pretty functional free version
- Polls and surveys
- Make an organization dashboard. Not a separate site dashboard.
- Add some user stories and best practices into the website interface.
- Add some expert recommendations on using Hotjar collected data.
April 20, 2021
Amazing powerful tool, couldn’t recommend this enough!!
I currently use Hotjar to get real customer insight and data and to be able to understand our customers pain points and frictions. Using the insight gathered from Hotjar I am able to define my roadmap and strategy for A/B testing. It is used across several departments in the business for example the product teams, marketing, digital and development.
- Quick customer insight
- Ease of use
- Continously improving the features of the software
- Would be great if you could schedule polls/surveys to go live
- Be able to QA poll and surveys on your IP
As the director of a marketing services team, we leveraged Hotjar to review site analytics and user behavior for all of our clients that came to us for a website project. We would also use Hotjar in the sales process to provide a high-level audit to our prospective client. Hotjar is used for our own marketing websites, our client sites, and was also used to help in product-related projects.
- Quick and easy installation via Google Tag Manager.
- Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
- Hotjar provides heat mapping and user session recording to see how users interact with your website.
- Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
- I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
- Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
HotJar is a heatmap and feedback software and it is used mainly by our marketing department and in particular by our webmasters and digital marketers. We make frequent changes to our website with new landing pages and content and HotJar is a great tool to see if the changes we make work and how effectively we engage our visitors.
- Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
- I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
- The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
- The Poll feature is great and people give us feedback on our site and we can gain valuable insights. The only drawback is that sometimes people ask a specific question and don't leave their contact (because it's just a poll) so we can never get back to them with the answer.
- The Funnel Feature is good but it could be improved. I find it a bit too simplistic and it should have more data.
- The “Recruiters” feature is very interesting in theory but I don’t think it really works in real life. It basically allows you to recruit some of your visitors and invite them to a live user test via screen sharing (Skype) to truly see what they are thinking. The problem if you have to find people that want to do it and I don't think people will do it unless you give them a gift back.
November 21, 2019
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
Hotjar is a new tool that we've recently started using to better understand our user journeys, both on our website and our product. More recently, we upgraded our accounts to get more data so that our findings have statistical significance when it comes to testing different types of page designs and implementing improvements. With Hotjar, we mostly use their heat mapping tools and screen recordings.
- The heat mapping tools in Hotjar are outstanding. By knowing how far our website visitors explore the pages, we have been able to quantify how successful a page copy rewrite has been by merely proving many more people now engaged with the rest of the page!
- The ability to record videos of how our website users interact with key pages has helped us reduce friction and, ultimately, increase our conversion rates.
- Feedback polls have been useful for our product/development team when releasing new features and collecting feedback about their experiences.
- The funnels feature could be improved. I've found this to be largely inconsistent when comparing to data we get from the funnels we build in Google Analytics.
- The feedback polls and incoming feedback surveys could look a little nicer. I'd then be more inclined to use them on our website to see if our visitors, as well as leads, are enjoying their experience.
- It would be great if the heatmaps on blog home pages could tell me more about which new articles are more popular (every time we add a new blog, the order changes, so new articles replace old ones).
October 14, 2019
See what your users are doing on your website!
We're using HotJar to see where our web visitors are clicking on key pages. This allows us to make informed decisions when we want to test out new content or reorganizing content. We're also using HotJar's click-tracking software that shows videos of how users are scrolling and clicking through the site.
- Heatmap Tracking - Seeing where users click is very important.
- Click Tracking - Watching videos of user actions shows us where they're getting hung up.
- Interface - Once logged into HotJar, it takes a few clicks to get to where I want to go. Shortcuts on the landing page would be helpful. But this is a minor complaint.
- Removing clicks that take place on a drop-down menu, or showing the menu separately would help.
- Make it easier to remove the monitoring of the clicks that close out the Privacy Policy alert.
March 28, 2019
Hotjar for agencies
Hotjar is used by the UX & CRO department of my agency, which provides digital marketing services. It helps us understand how users are behaving on our client's websites, letting us see what sections of pages are valuable to users, and any technical issues they may have. It adds an extra layer of insight to data gathered via Google Analytics.
- Heatmaps.
- Session recordings.
- On-site polls.
- More control in URLs heatmaps/session recordings/polls and more advanced URL options.
- Certain content doesn't load in Hotjar, eg iframes, reviews widgets, maps.
- Sometimes heatmaps don't seem to load properly so that less than 50% of users appear to make it to the average fold marker (normally most would make it to the average fold marker).
March 28, 2019
Hotjar is great and still has opportunity to get better
It is currently being used by the UX & CRO department and is included in most, if not all, UX & CRO campaigns. It is used to inform test recommendations and quick fixes to the site which may be hard to add to the dev queue without the data from Hotjar/other user research.
- Split heatmaps by device.
- Session recordings.
- Polls.
- Filters within session recordings.
- Allowing us to see elements/JS/CSS within the heatmaps so you can be more specific where users have clicked.
- Date ranges.